John Clark

John Clark is the principal consultant at Industry Minds.

John Clark grew up on a Victorian sheep and cattle farm and graduated with honours from Monash University with a bachelor of chemical engineering. During his successful career in pulp and paper with a global chemical company providing client support in Victoria, Tasmania and South Australia. He completed a post graduate diploma in Engineering with the Australian Pulp and Paper Institute.

John's Story:

After experiencing a severe occupational burnout in a senior leadership role, John experienced depression, anxiety and suicidality. For some time, unable to work, John became a stay-at-home dad, only to realise that rest alone was not going to be the answer to these complex disorders. He began picking tomatoes at a local producer and repairing electric fences on a dairy farm, discovering that these jobs whilst restful for the mind, forced him out of bed, engaged in physical activity and helped prevent the mind from negative thought patterns.

Whilst engaged in clinical treatment, he discovered that psychology and medication alone was not the answer; recovery involved re-evaluating one’s lifestyle. John experimented with social engagement via the local men’s shed, sporting teams and a fly fishing club. He increased fitness playing division two soccer, lifting weights, cycling and parkrun. Increasing sleep and reducing alcohol consumption played an important role as did eating healthy whole foods for gut health.

Hobbies such as fly fishing and fly tying, bushwalking, woodworking and knife making became vehicles for engagement with the outdoors, and mindful creative pursuits which regulated the activation of the nervous system.

Addressing a performance mentality and reconnecting with values around family, relationships, health and nature was also fundamental to recovery, resulting in backpacking with his family around Borneo, Sri Lanka and Vietnam. A life-threatening bushwalking injury that involved air evacuation with the Westpac Helicopter inspired John to join the SES search and rescue team reinforcing that volunteering also enhances wellbeing.

John commenced working in the mental health sector in 2010 first with Anglicare in their family mental health support service for five years, then followed by another eight years in a state-wide suicide prevention organisation. He quickly discovered that sharing his lived experience meant that people experiencing these conditions would feel safe to share their own challenges which lead to effective peer support and many attributed their own survival and recovery to John’s interventions.

During John’s career in mental health, he has trained in Trauma Informed practice, become a Master Mental Health First Aid Instructor, is a trained beyondblue public speaker and has completed a Cert IV Mental Health Peer Work. He is an experienced senior peer support worker and trainer developing his own programs to support businesses to educate their workforce about mental health and wellbeing. In the last few years John has been training leaders at all levels from General Managers in large organisations to crew leaders and leading hands on how to support staff with mental health problems. He is passionate about preventing and treating occupational burnout and supporting those who are affected, often providing one to one support.

John was a finalist for a life award from the Tasmanian Suicide Prevention Network and finalist for the Australian Men’s Health Network best speaker award. He has spoken at numerous conferences and provided training to organisations such as Rio Tinto where he pioneered their award-winning peer support program, Cement Australia, Dairy Tas, Aurora, TasNetworks, MMG, Bluestone Joint Tin Venture, Simplot, VicWater, Launceston Council, West Coast Council, and Mental Health Council of Tasmania.

Lana Siebert

Lana Siebert is the Lead Consultant at Industry Minds.

Lana Siebert, a passionate mental health counsellor born in Tasmania.  Currently residing on a sheep/cattle farm in Western Victoria, she works as a Counsellor specialising in Psychosocial Support, Relationship Management and Personal Wellbeing.  She is an active Mental Health First Aid Instructor, a first responder for EAPs, a mental health awareness and suicide prevention educator and an assessor for Psychosocial risks, all within mining, rural, community services and other aligning industries. Lana also holds a Diploma in Counselling a Cert IV in WHS and Community Services along with other qualifications such as Training and Assessing, Behavioural Activation and Suicide Prevention.  Lana comes from a view of Lived Experience and values compassion, fortitude, and personal growth, striving to reduce mental health stigma and foster well-being in stressful workplaces.

Lana's Story:

Lana’s journey began in a small town, shaped by a difficult upbringing and overwhelming emotions that led to a long struggle with mental health. For years, feelings of unworthiness and self-sabotage made it challenging to maintain stability in work, relationships, and self-belief. Everything changed when she received a diagnosis that finally made sense of her experiences — marking the beginning of her transformation from merely coping to actively recovering.

Through a holistic approach to self-care and personal growth, Lana rebuilt her life. She prioritised wellbeing, embraced mental health advocacy, and began sharing her story to help others feel less alone. Today, she works across industries to break down stigma, educate leaders and teams, and create psychologically safe workplaces.

Lana is a qualified Counsellor (Diploma) specialising in psychosocial support, and a Mental Health First Aid Trainer known for making training meaningful and relatable through lived experience. She also holds a Certificate IV in Work Health and Safety, a Certificate IV in Community Services, and a Training & Assessment qualification, alongside specialist training in suicide prevention, behavioural activation, and risk assessment.

With her WHS expertise, Lana is a true one-stop shop for workplace safety — both mental and physical. She contracts to industries to strengthen compliance, update procedures, map Safe Work Instructions (SWIs), and compile high-level risk assessments, all while ensuring psychosocial hazards are identified and addressed. This dual focus allows organisations to meet their legal obligations while genuinely improving the health, safety, and wellbeing of their people.

Her work spans psychosocial risk assessments, counselling, and Mental Health First Aid training in mining (surface and underground), agriculture, and community services. She also develops and delivers leadership programs, mental health awareness workshops, and peer support initiatives to help industries better support their people.

Alongside her mental health work, Lana is actively involved in running her family’s livestock farm in Western Victoria, bringing the same dedication, care, and resilience to agriculture as she does to her advocacy.

Lana’s story is one of resilience, transformation, and a steadfast commitment to helping others navigate their own paths to mental health and self-acceptance.

Email Lana Directly for a Conversation Today!

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